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Media Purchasing Agencies More Dependent than Ever on Meta

The French media purchasing agencies gathered within the Udecam deplore their dependence on Meta. They react to Meta's latest unilateral decisions, which show that they do not weigh much in the face of the challenges of an international platform. Evolution of the allocation method (more...)This article Media purchasing agencies more dependent than ever on Meta appeared first on The Digital Review.
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The French media purchasing agencies gathered within the Udecam deplore their dependence on Meta. They react to Meta's latest unilateral decisions, which show that they do not weigh much in the face of the challenges of an international platform. Evolution of the allocation method (more...)This article Media purchasing agencies more dependent than ever on Meta appeared first on The Digital Review.

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La Revue du Digital broke the news in on Sunday, March 22, 2026.
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