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Mcdonald's Wins Quota in 2026 Despite Pressure: Promotions and Value Against Burger King
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For this fiscal year, the experts foresee for fast food chains that the diversification of consumption and the continuous intensity of the promotions maintain some pressure on the traffic. Likewise, it must be understood that 2025 was difficult for the actions of the restaurants. During December 2025, the traffic of fast service restaurants increased approximately 46 basic points sequentially, driven by improvements in the chicken, while that of…
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