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McDonald’s turns its menu screens into a new money-making machine
- On Wednesday, McDonald's Corp announced a pilot program testing third-party advertisements on digital menu boards at 450 company-owned U.S. restaurants, monetizing the chain's extensive physical footprint during customer wait times.
- Executives aim to grow this into a $1 billion business, modeling the strategy after retail giants like Amazon and Walmart that have successfully built high-margin commerce media networks.
- With roughly 14,000 U.S. locations serving about 26 million people daily, McDonald's reaches nearly 90% of the population annually, providing a unique advertising platform for national brands.
- Morgan Flatley, McDonald's global chief marketing officer, described the initiative as "an opportunity to generate revenue for the system with little in the way of additional cost, no operational complexity and no disruption to our customer experience."
- While some customers expressed frustration on social media regarding ad saturation, the company is expanding other technologies, including its AI-powered ArchIQ assistant designed to identify repeat customers and remember their orders.
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McDonald’s is testing ads on its drive-thru menus
McDonald's is putting ads on its drive-thru menu as part of a "limited" pilot at company-owned restaurants, according to a report from Bloomberg. Drive-thru locations included in the test will show ads from other brands on digital menu boards after a customer places their order, which they'll see while they wait for their meal. In […]
·United States
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Coverage Details
Total News Sources20
Leaning Left3Leaning Right4Center7Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 21%
C 50%
R 29%
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