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McDonald’s Loses Grip on Low-Income Diners as Sales Slip and Rivals Gain

Summary by WebProNews
McDonald’s just posted its weakest U.S. sales growth in recent memory. Comparable sales rose only 0.8% in the second quarter. That marks the slowest pace since 2025. Guest counts turned negative. And the chain that built its empire on feeding budget-conscious Americans finds itself suddenly out of step with them. Numerator data paints a stark picture. Spending by low-income guests — households earning $40,000 or less annually — fell 2.4% year-ov…

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Expansión broke the news in Madrid, Spain on Tuesday, August 18, 2026.
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