McDonald’s just posted its weakest U.S. sales growth in recent memory. Comparable sales rose only 0.8% in the second quarter. That marks the slowest pace since 2025. Guest counts turned negative. And the chain that built its empire on feeding budget-conscious Americans finds itself suddenly out of step with them. Numerator data paints a stark picture. Spending by low-income guests — households earning $40,000 or less annually — fell 2.4% year-ov…
The American fast food market is not suitable for cowards. The cost of meat and maintaining restaurants is increasing, and an increasing number of chains are...