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McDonald’s is bringing back Monopoly after a decade — with a high-tech twist

McDonald’s Monopoly returns Oct. 6 with physical and digital pieces, offering prizes like $1 million cash and 1 million American Airlines miles, aiming to boost app engagement.

  • On September 29, 2025, McDonald's revealed that its Monopoly promotion will make a comeback across U.S. locations beginning October 6, ending a 10-year break.
  • The promotion, based on Hasbro's classic board game introduced in 1987, is relaunched with a digital makeover integrated into McDonald's loyalty app.
  • Certain menu items will include physical game pieces that can be peeled off and scanned through the McDonald's app, allowing users to gather parts of a property set and unlock rewards such as complimentary food and extra points.
  • Prizes range from a jackpot of one million American Airlines frequent flyer miles and a brand-new Jeep Grand Cherokee to a $1 million cash reward awarded to a single fortunate participant, with past controversies involving manipulation of the game’s outcome.
  • The relaunch aims to boost sales and loyalty following a 2.5% quarterly sales increase, with about a quarter of U.S. business on the loyalty program and customer visits more than doubling after joining it.
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NBC Chicago broke the news in Chicago, United States on Monday, September 29, 2025.
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