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Mcdonald’s India Listens to Its Customers and Launches the Big Yummy Burger
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McDonald’s operator in much of India launched the Big Yummy Burgers with double filling and chipotle sauce, in vegetarian and chicken versions. The company plans to open between 580 and 630 restaurants for 2027 in that country, compared to the current 357. India is one of the most populous markets in the world, with more than 1.4 billion inhabitants and a young segment that boosts fast food consumption. McDonald’s and innovation from the consume…
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