US EditionWith Caviar McNuggets and Heart-Shaped Pizza, Fast Food Chains Hope to Win Valentine's Diners
- On Tuesday, Feb. 10, McDonald's will release McNugget Caviar kits exclusively online at mcnuggetcaviar.com at 11 a.m. ET, while supplies last.
- McDonald's is tapping a viral pairing of chicken nuggets with caviar ahead of Valentine's Day, inspired by a U.S. Open dish and echoing COQODAQ's $100 Petrossian-topped six-nugget offering.
- Included in the kit is a 1-ounce tin of McNugget Caviar, creme fraiche, a Mother of Pearl caviar spoon and a $25 McDonald's gift card; to claim one, people must sign up at mcnuggetcaviar.com when kits drop.
- Understanding its target audience, McDonald's is offering the McNugget Caviar kit for free to capitalize on a viral trend ahead of Valentine's Day timing.
- Echoing luxury-fast food mashups, the promotion spotlights a fast-food versus luxury contrast, with caviar defined as salt-cured, unfertilized fish eggs and inspired by the U.S. Open in August 2025.
64 Articles
64 Articles
Daily Bulletin
With caviar McNuggets and heart-shaped pizza, fast food chains hope to win Valentine’s diners
By DEE-ANN DURBIN, Associated Press It’s a tale as old as time, or at least as old as TikTok: chicken nuggets lovingly topped with a dab of caviar. McDonald’s is embracing the trend this Valentine’s Day with a limited-time McNugget Caviar kit. The free kit, which will be available on McNuggetCaviar.com on Feb. 10, pairs a one-ounce tin of Paramount’s Siberian sturgeon caviar with a $25 McDonald’s gift card to buy McNuggets. McDonald’s is even th…
With caviar McNuggets and heart-shaped pizza, fast food chains hope to win Valentine's diners
It’s a tale as old as time, or at least as old as TikTok: chicken nuggets lovingly topped with a dab of caviar. McDonald’s is embracing the trend this Valentine’s Day with a limited-time McNugget Caviar kit. The free kit, which will be available on McNuggetCaviar.com on Feb. 10, pairs a one-ounce tin of Paramount’s Siberian sturgeon caviar with a $25 McDonald’s gift card to buy McNuggets. McDonald’s is even throwing in some crème fraiche and a c…
Fast-food giant adding caviar to menu, but only for one day
CHICAGO, Illinois — McDonald’s is launching a limited-edition “McNugget Caviar” kit ahead of Valentine’s Day, pulling together its famous chicken nuggets with premium sturgeon caviar as part of an online promotion, the fast-food chain announced in a news release.
McDonald's is giving away "McNugget Caviar". It sounds decadent, and it is. The fast-food chain has a specific goal in mind with this PR stunt.
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