McDonald's Pools 220M Loyalty Records Into Single AI System
The 515-page report lists transactions, offers, loyalty points and Monopoly sweepstakes scans, showing how McDonald’s tracks app customers.
6 Articles
6 Articles
McDonald’s 515-Page File on One Customer Exposes the Scale of Fast-Food Data Tracking
Reece Rogers wanted deals. He downloaded the McDonald’s app years ago. What he got back recently was something else entirely. A 515-page document. Stamped with the golden arches. Packed with predictions about his next orders, his likely visits, even his zero chance of walking away. The WIRED story broke yesterday. Rogers, a service writer at the publication, had filed a simple data request through McDonald’s Privacy Rights Center. Days later the…
Journalist Shocked To Learn The McDonald’s Loyalty App Had Created A 515-Page Data File On Him
woman eating in mcdonalds When a journalist asked McDonald’s for a copy of his personal data that had been from the fast food giant’s loyalty program he got way more than he expected. Instead of a few nuggets (McNuggets?) of information about him, he was shocked to learn the McDonald’s loyalty app had actually created a 515-page data file filled with information and predictions about him. Included in the dossier were deep computational predictio…
McDonald's pools 220M loyalty records into single AI system
Think your recent McDonald’s app order was just a quick way to score cheap fries? Think again! The fast food giant is quietly assembling an artificial intelligence engine trained on the behavioral purchase habits of 220 million active customers. Unveiled by CEO Chris Kempczinski during an August 4 earnings call, the plan involves finalizing the consolidation of its global customer data from 70 markets into a single, unified “data lake” to power …
Who regularly collects points in the app of the world's largest fast food company, gives more than just an email address. In the background, complex systems work, which can draw far-reaching conclusions about the everyday life of Burger consumers. read more on t3n.de
Coverage Details
Bias Distribution
- 60% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
