Maxwell House Coffee Is Changing Its Name for the First Time in 133 Years

Maxwell House Coffee Is Changing Its Name for the First Time in 133 Years

Coffee giant Maxwell House announced it is rebranding and changing its name to Maxwell Apartment for one year to reflect rising prices of coffee and housing.

Maxwell House moves to Maxwell Apartment - Gettysburg Connection

Maxwell House, the 133-year-old Kraft Heinz coffee brand, is undergoing a cheeky rebrand — at least for now. In a new campaign, the company is temporarily renaming the label Maxwell Apartment, a playful acknowledgment of the grim reality that younger consumers are far more likely to rent than buy a home. The stunt, launching on