‘Going Places with Panache’: Max Mara Channels Audacious Women for Milan Show
Ian Griffiths mixed safari jackets, cargo vests and 1930s-inspired references to adventurous women in a show built around practical wearability.
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8 Articles
Max Mara is inspired by the bold and cosmopolitan women of the 1930s; extraordinary pioneers who have traced unexplored routes on the maps and social fabric of their time. From the intrepid explorer Freya Stark to the naturalist photographer Osa Johnson, to the pilot Eva Dickson and the fearless aviators Amelia Earhart and Beryl Markham: figures who have shown how talent and female determination know no boundaries.
MFW SS27: Max Mara - The Glass Magazine
MILAN, ITALY — Season after season, Max Mara’s Ian Griffiths nails what quietly confident, cool women want to be wearing at the moment. On-trend without being overtly so, the cult Italian brand’s new Spring/ Summer 2027 collection includes boxy, safari-inspired structured jackets loaded up with utility pockets (no purse required), as well as shrunken, fuss-free […] The post MFW SS27: Max Mara first appeared on The Glass Magazine.
For spring/summer 2027 Max Mara looks at the courageous and cosmopolitan women of the 1930s – and translates their wardrobe into the present.
‘Going places with panache’: Max Mara channels audacious women for Milan show
Chore jackets and loose-fit trousers nod to ‘nonconformist glamour’ of Amelia Earhart and other pioneers The Max Mara catwalk at Milan fashion week had well-cut coats, sturdy block-heeled boots, crisp white shirts and capacious suede handbags. What it quite deliberately did not have was shock value. “I hope everyone watching this show can recognise something…
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