US EditionMattel’s Ken Makes High-Profile Super Bowl LX Debut in Expedia’s New Campaign, “Going Places with Ken”
Ken stars as Expedia's new Brand Ambassador in a campaign promoting travel bundling and savings, celebrating his 65th anniversary with a year-long partnership.
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Ken's New Job Is Travel Influencer—and 65 of His Fans Will Win $1,000 for Their Next Trip
Barbie may have Malibu, but Ken now has the world, as the Mattel character jets on 65 new adventures with Expedia for his 65th anniversary. Mattel/ExpediaHe’s not just Ken, he’s now a travel influencer!Expedia wasn’t toying around when they were looking for their next brand ambassador, partnering with Mattel’s Barbie brand’s beloved Ken doll. This year, he'll be venturing away from his laidback California lifestyle in Malibu and setting out arou…
Mattel’s Ken Is Going Places With Expedia
Do Ken and Barbie take separate vacations these days? It would appear so, as Ken's on the go with Expedia in a Super Bowl :30 running pre- and post-game domestically and during the SB60 telecast in Canada and Mexico. Buck and BixPix Studio produced the animated spot. Director Drew Hodges delivers a colorful hop across
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