Mattel taps into 'KPop Demon Hunters' fan craze with new doll line
- On Jan 27 at the Nuremberg Toy Fair, Mattel and Hasbro unveiled a wide-ranging KPop Demon Hunters product slate set to roll out in 2026.
- Hitting over 500 million views, Netflix's KPop Demon Hunters became the streamer’s most-watched film, while Mattel missed holiday merchandising, prompting a rapid product push.
- Mattel's American Girl subsidiary has begun pre-orders for dolls at $165 each with Nov. 27 shipping; Hasbro offers NERF swords, Furby Furblets, and Monopoly: KPop Demon Hunters.
- Facing declining retail sales, Mattel plans to roll out new toy lines starting summer 2026, with some available for pre-order and others arriving into autumn 2026 to extend the IP.
- Under a co-master license, Mattel and Hasbro lead merchandising for KPop Demon Hunters amid sequel talks and more than 14 films in the pipeline.
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37 Articles
New-Stuff Alert: XS Boat and Totes and Tiny Starface Stars
For this week’s “Don’t Dillydally,” we’ve rounded up a range of newly released products we’re particularly excited about, including Alex Mill’s spring collection, bloomers-inspired Tulip shades, and a ‘KPop Demon Hunters’ American Girl doll.
(Los Angeles = Yonhap News) Correspondent Im Mi-na = Barbie doll manufacturer Mattel has announced that it will be releasing the main characters of the Netflix animation 'K-Pop Demon Hunters' (hereafter referred to as K-Pop Demon Hunters)...
American Girl Dolls Just Got a Major KPop Demon Hunters Makeover — Here’s How to Pre-Order Yours
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Doesn’t matter if you’re a parent of an avid American Girl fan or you’re one yourself, there’s no denying that the 40-year-old doll company has been putting out some of its best work recently. Over the past two years, they’ve heavily leaned into pop culture with unique collaborations like Barbie, Disney Prin…
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