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Matrix Expands Its 2026 Brand Ambassador Roster with New Creative Powerhouses

Matrix adds digital creators Rubi Talavera and Lucy Seitz to its 2026 roster to enhance inclusivity and education with a social-first strategy targeting young professionals.

  • Yesterday, Matrix announced it added Rubi Talavera and Lucy Seitz to its 2026 ambassador roster in New York via PR Newswire.
  • To reach younger audiences, Matrix is pursuing a social‑first strategy that strengthens its commitment to inclusivity, education and next‑gen artistry on digital platforms.
  • Rubi Talavera will focus on inclusive hair transformations, behind-the-scenes content, and social media, while Lucy Seitz concentrates on salon tutorials and styling tips, supporting Matrix ambassadors.
  • As a result, Rubi Talavera and Lucy Seitz join an existing creative collective, expanding Matrix's reach across digital platforms, as the brand said.
  • Carrington Cole said the new ambassadors will support key launches, education, and events throughout the year, strengthening Matrix's commitment to inspiring confidence and creativity.
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Matrix Expands Its 2026 Brand Ambassador Roster with New Creative Powerhouses

Rubi Talavera and Lucy Seitz join Matrix's elite creative collective, strengthening the brand's commitment to inclusivity, education, and next-gen artistry.

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PR Newswire broke the news in United States on Friday, March 20, 2026.
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