Matcha goes mainstream as Google searches in India jumps 1,300 per cent

Matcha vs coffee: India grows more curious about 800-year-old Japanese drink; Google searches surge up to 2,500%

India's beverage preferences are expanding, with growing interest in matcha, ube, and hojicha. Searches indicate a desire for new flavours and preparation methods.

Matcha Craze Takes Over India as Google Searches for ‘How to Make Matcha’ Soar 1,300%

Google searches for “how to make matcha” surge 1,300%, while interest in matcha and its taste continues to grow in 2026. Matcha is gaining mainstream popularity in India as searches for how to make it at home soar 1,300% in a year.

Matcha goes mainstream as Google searches in India jumps 1,300 per cent

Matcha goes mainstream as Google searches in India jumps 1,300 per cent

Matcha Goes Mainstream in India! Google Searches Surge 1300% in a Year

Matcha is rapidly moving beyond its image as an Instagram-friendly green drink, with Indians increasingly making it at home, experimenting with new flavours and searching for its health and caffeine content. According to Google Trends data released as of the end of August 2026, searches in India for “how to make matcha” surged 1,300 per […] The post Matcha Goes Mainstream in India! Google Searches Surge 1300% in a Year appeared first on Pragativ…