Mastercard Makes Bigger Grab for Commerce Media Dollars with New Network

Mastercard makes bigger grab for commerce media dollars with new network

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft.

Mastercard Launches Mastercard Commerce Media to Leverage Consumer Data

Mastercard Commerce Media has launched to leverage consumer-permissioned transaction data, giving 25,000 advertiser partners smarter targeting and delivering up to 22x ROAS across industries like retail, travel, and dining. Mastercard’s partnerships with Citi, American Airlines, Microsoft, and WPP will expand scale, reach, and brand integration. Retail media networks are surging, with spending projected to hit nearly $100 billion by 2028. Chase …

Mastercard Debuts Commerce Media to Deliver Targeted Ads From Payments Data - Fintech Singapore

Mastercard is using its permissioned payments data to power a new global media network designed to deliver more precise advertising. The platform, called Mastercard Commerce Media, combines transaction insights with Mastercard’s network of advertisers, publishers and consumers. The company said it processed more than 160 billion transactions in 2024 and now works with 25,000 advertisers and 500 million enrolled consumers worldwide. Commerce Medi…

Mastercard Targets Larger Slice Of Ad Dollars With New Commerce Media Network

Better ad targeting? That's priceless. Or not, as the case may be.

Mastercard makes bigger grab for commerce media dollars with new network – RetailWit

In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft.

Mastercard launches ad network to offer greater marketing personalisation to its 25,000 advertisers - InternetRetailing

Mastercard has launched a digital media network to, it says, better leverage its 25,000 advertisers to its 500 million enrolled consumers.  Mastercard Commerce Media, will, says Mastercard, take the guesswork out of advertising. As a payments network with a dedicated commerce media capability, Mastercard has a bank of permissioned data, a trusted reputation, industry-leading technology and connections to advertisers, publishers and consumers, th…