13 Articles
13 Articles
THE FUTURE of Maserati has been uncertain for some time, and the solution for the struggling Italian brand could come from China.
Maserati Pivot: Italian Luxury Brand Shifts to Chinese Tech to Combat Sales Collapse
Maserati is implementing a radical recovery plan following a steep decline in sales, entering a strategic alliance with Huawei and state-owned JAC Motors. The move marks a fundamental shift in the brand's technical DNA: future models will be built on Chinese electric vehicle (EV) architectures, effectively becoming premium versions of the Maextro sub-brand. The decision follows a critical drop in volume, with 2025 sales falling below 8,000 units…
There is still nothing formal, but the negotiations between Maserati and Chinese car groups would have gone beyond the scope of the simple discussion. The goal? Design two new 100% electric models based on Huawei and JAC technology.
Between Modena and Hefei, Maserati negotiates with Huawei and JAC an unprecedented electrical plan to stop his sales fall. Behind this Chinese project is perhaps the future of the Italian myth.
A Maserati with Huawei technology? Apparently this could soon become reality. Two new electric cars are planned, Germany should be there early. This article was sorted under Automotive, Technology, Mobility.
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