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Martin Lewis says one of the biggest flight myths 'just isn't the case' anymore

Lewis says airline dynamic pricing can cut fares after booking, as one traveller found when a £4,200 business-class ticket later sold for about £3,300.

  • Consumer champion Martin Lewis says booking early no longer guarantees the cheapest fare, as dynamic pricing makes airline costs unpredictable for modern travellers.
  • His advice follows a viewer's case where British Airways flights to Bangkok cost £4,200 but later became available for around £3,300, illustrating the unpredictability.
  • While early booking secures a seat, Martin notes prices can fluctuate wildly; they could rise to £12,000 or fall unpredictably based on demand and availability.
  • Ski Vertigo experts advise booking with flexible cancellation options, which costs slightly more upfront but lets travellers rebook at lower rates if prices drop.
  • Speaking on This Morning, Martin offered one final piece of advice: "If you're in that situation, got a flight at the price that you can afford, is don't check again.
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Bournemouth EchoBournemouth Echo
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Martin Lewis says one of the biggest flight myths 'just isn't the case' anymore

'You can't look back with hindsight' Martin Lewis shares his tips on flight prices falling after booking

·Bournemouth, United Kingdom
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Bournemouth Echo broke the news in Bournemouth, United Kingdom on Saturday, June 13, 2026.
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