Marketink: The Shipyard launches 'huge' Safari Park Elephant Valley ad campaign

Marketink: The Shipyard launches 'huge' Safari Park Elephant Valley ad campaign

The Shipyard, a Columbus, Ohio-based advertising agency with offices in San Diego and Sacramento, has launched a global advertising campaign to promote the San Diego Zoo Safari Park’s new Elephant Valley exhibit. Theme for the integrated campaign is “This is Huge.” The Shipyard said its campaign will roll out in phases. Teaser ads on social media and outdoor billboards began in early February prior to the March 5 opening of Elephant Valley. The …