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Phil Schiller’s App Store Exit Reportedly Driven by Wariness over Future Plans

Summary by TechCrunch
Why is longtime Apple executive Phil Schiller stepping down from his role as the head of the App Store? Bloomberg’s Mark Gurman reports that Schiller’s

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Phil Schiller would have chosen to step aside after the differences on the new strategy of the App Store, which Ternus and Cue want to make even more profitable despite legal and regulatory pressures.A controversial and potentially dangerous strategy. on macitynet.it Apple wants more money from the App Store, Schiller is not there and it is done aside

New details indicate that Phil Schiller resigned due to opposition to Apple's new executives' plans to increase App Store profit margins. The post Behind the Scenes of Phil Schiller's Resignation; Apple Executives' Insistence on Increasing Profitability Was the Reason for His Resignation appeared first on Digiato.

Phil Schiller feared that the search for John Ternus and Eddy Cue by larger margins would deepen the App Store's conflicts with developers and governments.

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While Apple has officially had a new CEO for the last few days, other more discreet HR changes have also taken place at the same time. Notably the departure of Phil Schiller, who was overseeing the development of the App Store, and who left in full reorganization of the platform.

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Philip Elmer‑DeWitt broke the news on Sunday, September 6, 2026.
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