Mariah Carey's Five Lessons for Marketers

Mariah Carey's Five Lessons for Marketers

Every December, like clockwork, Mariah Carey defrosts, her high notes re-enter the chat, and one iconic song takes over retail stores, TikTok, playlists, commercials, and anything with speakers.  It’s an annual reminder of something every brand envies:  Some marketing isn’t just memorable. It becomes immortal.  Mariah didn’t just release a hit. She built a tradition, a cultural moment, and a brand that renews itself every single year.  Whether y…