The Ice Hockey World Cup is over, the Football World Cup runs in the USA. But what do such big events bring to the sponsors? Marcus Schögel, academic director of the Master in Marketing Management at the University of St. Gallen and president of gfm, arranges.
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The Ice Hockey World Cup is over, the Football World Cup runs in the USA. But what do such big events bring to the sponsors? Marcus Schögel, academic director of the Master in Marketing Management at the University of St. Gallen and president of gfm, arranges.