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MapQuest GM goes where his app says: Lake Ontario
The mapping company said the original name preserves user familiarity and navigation integrity, and its refusal drew 3 million new app downloads.
- On Thursday, MapQuest General Manager Doug Berger visited Toronto, reinforcing his company's decision to maintain the Lake Ontario name despite President Donald Trump's executive order renaming the body of water Lake America.
- Following Trump's executive order christening the lake Lake America, MapQuest posted a map with the caption, "We're not changing it," immediately signaling its defiance of the political renaming.
- Google and Apple adopted Lake America for U.S. users, while MapQuest's refusal attracted 3 million new users, including many Canadians, who respected the company's decision to maintain integrity.
- Berger explained the decision was "pretty easy," citing Canada's proximity and noting the renaming "didn't make a whole lot of sense" as reasons for the company's stand.
- Spun out from R.R. Donnelley & Sons 30 years ago, the California-based MapQuest maintains roughly 50 staff, giving it the independence to resist political pressure that larger tech giants cannot.
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Coverage Details
Total News Sources14
Leaning Left8Leaning Right0Center5Last UpdatedBias Distribution62% Left
Bias Distribution
- 62% of the sources lean Left
62% Left
L 62%
C 38%
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