US EditionMan City striker Haaland invests in Norway Chess
- On Mar 19, 2026, Erling Haaland announced he invested in Norway Chess and joined Morten Borge to form Chess Mates, a major owner of the tournament organiser.
- Norway Chess, established in 2013, has seen landmark wins like Praggnanandhaa and Gukesh defeating Magnus Carlsen, while Erling Haaland said he invests because he believes the new tour can 'help generate increased interest in chess and attract new audiences' amid growing football–chess ties.
- The Total Chess World Championship Tour will consist of four tournaments per year in different cities, crowning champions across Fast Classic, Rapid and Blitz with a $2.7 million minimum annual prize pool.
- Norway Chess leaders say Haaland's global following will bring value and attract new audiences, and Borge promised to give Haaland chess training.
- FIDE approved the tour for a minimum of 16 years, with a pilot planned for autumn 2026 and a full championship season set for 2027.
29 Articles
29 Articles
Erling Haaland has co-founded a chess-related company. From the hugely popular world of football to a more niche discipline, Erling Haaland is now expanding his horizons. The Manchester City and Norwegian national team striker has just become a strategic investor in Total Chess, a new global chess competition scheduled to launch next year. With a prize purse of $2.7 million, according to the Associated Press, Haaland co-founded a company called …
Will Physical Monster Haaland Upgrade His Brainpower?... Participates as Investor in International Chess Tour OSEN = Reporter Jung Seung-woo Erling Haaland, 26, and Manchester City have invested in the chessboard this time. Going beyond mere interest, they injected direct capital to support the launch of a new global chess tour. The BBC in the UK...
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