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Mahou San Miguel Will Sell Its Own Coffee Brand in 2026 for Hospitality

Mahou San Miguel enters the coffee business. The Madrid brewing company will begin to market in January 2026 its own brand destined exclusively to the hospitality channel: Café 170. Thus, as they have explained in a statement, the company takes a step in its commitment to diversification beyond beer as a strategic way for its future growth. For this it will create a new business unit dedicated exclusively to coffee. This new Unit will be led by …
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The company reinforces its diversification strategy and consolidates its role as an integral partner for hospitality with the creation of a new specialized business unit Mahou San Miguel contributes 255 million to the economy of Andalusia and generates more

Mahou San Miguel enters the coffee business. The Madrid brewing company will begin to market in January 2026 its own brand destined exclusively to the hospitality channel: Café 170. Thus, as they have explained in a statement, the company takes a step in its commitment to diversification beyond beer as a strategic way for its future growth. For this it will create a new business unit dedicated exclusively to coffee. This new Unit will be led by …

·Madrid, Spain
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As EXPANSION advanced, the brewery seeks to diversify its business with entry into this segment. It will do so with its new brand Café 170, which will distribute on the hotel channel. Read

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Expansión broke the news in on Thursday, October 2, 2025.
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