Director Maggie Gyllenhaal Ditched AI for Marilyn Monroe Film
The filmmaker said the test version stripped Johnson’s performance of humanity and raised concerns about AI’s environmental and financial costs.
- At the 83rd Venice International Film Festival, jury president Maggie Gyllenhaal revealed she scrapped an AI experiment for her short film Flesh Impact that digitally transformed Dakota Johnson into Marilyn Monroe.
- Commissioned to explore the technology using licensed Monroe footage, Gyllenhaal initially tested the process out of curiosity but ultimately abandoned it because the AI version lacked the humanity of Johnson's performance.
- "It fundamentally did not work," Gyllenhaal explained, noting the AI version killed the project's purpose. She also referenced computer scientist Geoffrey Hinton, who warned about AI risks, including programming a "maternal instinct."
- Beyond creative concerns, the director pointed to environmental costs of data centers in South Memphis and questioned the "democratization" argument, warning AI-driven cost reductions might eliminate funding for traditional $10m productions.
- Questioning who profits from these software tools, Gyllenhaal expressed concern that frequent AI usage in commercial movies could sideline talent, noting companies promoting democratization are positioned to benefit financially.
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Maggie Gyllenhaal has revealed that she was asked to create another AI version of Marilyn Monroe for her short film, “Flesh Impact.” The post Dakota Johnson “beats” the AI version of Marilyn Monroe appeared first on in.gr.
Maggie Gyllenhaal ditched AI for Marilyn Monroe film
Maggie Gyllenhaal's testimony underlines the current limitations of AI video technology, which has sparked fears about job losses throughout the film and TV industries — as well as the mass theft of intellectual property by software companies.
The filmmaker, who chairs the jury of the Venice Film Festival, said she used artificial intelligence to recreate the actress, but finally dismissed her.
Maggie Gyllenhaal scrapped idea to transform Dakota Johnson into Marilyn Monroe using AI for Flesh Impact
Maggie Gyllenhaal has explained how she tried and promptly abandoned an idea to transform Dakota Johnson into Marilyn Monroe using AI for her short film Flesh Impact.
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