Madrid Is Launching a Tourism Intelligence Study to Consolidate Its Leadership as an International Destination
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The city of Madrid is consolidated as the fourth most attractive urban destination in the world, only behind Paris, Rome and London in markets such as the United Kingdom, Mexico or China, according to a study promoted by the Tourist Branch of the City of Madrid. The report, which consists of the most ambitious market analysis and benchmark carried out to date by city to know in depth its international positioning as a tourist destination, has ex…
The Madrid City Council's Tourism Department has carried out the most ambitious market analysis and benchmarking project undertaken to date by the city to gain a deeper understanding of its international positioning as a tourist destination. This work, funded by the European Union's NextGeneration program through the Destination Tourism Sustainability Plan and aligned with the 2024–2027 Strategic Tourism Plan and the Territorial Plan of the Comm…
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