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Madden and FC at a Crossroads: What EA’s $50B Buyout Could Mean for Sports Gaming

  • Electronic Arts is reportedly in advanced talks to be taken private in a $50 billion buyout involving Saudi Arabia’s PIF and Affinity Partners as soon as next week.
  • The buyout follows a rebound in large-cap mergers in 2025 and increased boardroom confidence, driven partly by expected Federal Reserve rate cuts easing capital costs.
  • EA, known for sports franchises like Madden and FC and shooter Battlefield, faces pressure from fluctuating gaming markets while aiming to boost revenue with Battlefield 6 and FC 26 releases.
  • Shares of EA rose over 15% today amid deal reports, while analysts note private ownership could reduce aggressive monetization and promote long-term innovation benefiting players and technology advancement.
  • If completed, the deal would be the largest leveraged buyout ever and mark significant industry consolidation, allowing EA to focus on growth but reducing public market access and direct investment opportunities.
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A group of investors, including Saudi Arabia's sovereign wealth fund Pif and Donald Trump's son-in-law Jared Kushner, are planning to buy Electronic Arts for up to $50 billion. EA's stock has already surged nearly 15 percent.

·Stockholm, Sweden
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Expansión broke the news in on Friday, September 26, 2025.
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