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Apple Announces New Mac Sales Record Following MacBook Neo Launch

Summary by MacRumors
Apple's CEO Tim Cook today said the Mac just had its "best launch week ever for first-time Mac customers," which suggests that the new MacBook Neo has been...

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Apple CEO Tim Cook stated that last week was an unprecedented year for the number of new Mac users who decided to buy a computer for the first time. This impressive result is attributed to the recent release of the MacBook Neo. The new model went on sale last week, offering a price almost half that of the most affordable MacBook Air based on the current M5 platform. Image:... The post Tim Cook Reports Record Number of New Mac Buyers Last Week fi…

Read the original note in the following link: Apple’s MacBook Neo beats sales records in its release week Apple has just written a new chapter in the history of its Mac sales with a historic announcement. And it’s because Tim Cook, CEO of the company, posted on X that Apple has just lived “the best release week of all time in terms of new Mac users,” a statement that has no precedent in the executive’s communications history. Cook did not share …

Tim Cook has just announced a record week for Macs with new users, after the launch of the MacBook Neo, and the new MacBook Air and MacBook Pro. The MacBook Neo, more affordable, is a brand new Mac category that allows Apple to be present in a new segment of the market.

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MacRumors broke the news in United States on Friday, March 20, 2026.
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