Skip to main content
See every side of every news story
Get Started
SubscribeLogin
Published • loading... • Updated

MAC entices staff to transform into TikTok live shopping hosts

MAC UK staff can now host live shopping shows on TikTok Shop and earn commissions, tapping into a 60% surge in beauty sales on the platform in 2025.

Summary by The Independent
MAC Cosmetics is kitting out shops with mini studios for its makeup artists to host live shopping shows when it launches on TikTok Shop on April 2.

5 Articles

Evening StandardEvening Standard
+3 Reposted by 3 other sources
Center

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is kitting out shops with mini studios for its makeup artists to host live shopping shows when it launches on TikTok Shop on April 2.

·London, United Kingdom
Read Full Article
cosmeticsbusiness.comcosmeticsbusiness.com

MAC Cosmetics to combine ‘social discovery with in-store retail’ via TikTok Shop UK debut

The Estée Lauder Companies-owned make-up brand’s products will be available to purchase on TikTok Shop UK next month, but via live broadcasts hosted by MAC Cosmetics MUAs in-store to create a ‘halo impact across the brand’s wider retail network’

Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 75% of the sources lean Left
75% Left

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

The Independent broke the news in London, United Kingdom on Monday, March 23, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

TikTok icon

TikTok

London, England icon

London, England

News
Feed Dots Icon
For You
Search Icon
SearchBlindspot LogoBlindspotLocal