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M. Degutienė. Breakthrough: Consumers Are Already Willing to Pay More for Sustainability
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A 2024 international study by consulting and audit services company PwC revealed that as many as 85% of global consumers feel the impact of climate change in their daily lives. According to the study, 8 out of 10 consumers are willing to pay an average of 10% more for a product if it was produced in a way that is sustainable for the environment and the community.
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