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LVMH May Sell Marc Jacobs and Rihanna’s Fenty Beauty Stake Amid Luxury Slowdown

Luxury giant LVMH is exploring sales of Marc Jacobs, its Fenty Beauty stake and other brands as demand for luxury goods slows.

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The world's largest luxury group is analyzing the entire portfolio to see what's not working.

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French luxury group Louis Vuitton Moët Hennessy (LVMH) has embarked on a business restructuring by considering the sale of its major brands. This move is being interpreted as an unusual shift toward a "downsizing strategy" by LVMH, which has grown significantly over the past 40 years through aggressive mergers and acquisitions (M&A). This is seen as an intention to divest unprofitable businesses and focus on core profit sources as the slowdown i…

Is LVMH transitioning from buyer to seller? According to a media report, the CEO of the luxury goods group, Bernard Arnault, wants to streamline the portfolio and sell a number of brands.

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  • 67% of the sources lean Right
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Retail Gazette broke the news on Tuesday, May 5, 2026.
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