Lucky Charms and Trix Go Au Naturel as General Mills Ditches Artificial Colors
The company said 90% of its U.S. retail products are now free of artificial dyes as pressure grows from advocates and retailers.
- On Wednesday, General Mills announced it has removed artificial colors from all its U.S. cereals, including Lucky Charms and Trix, shifting to fruit- and vegetable-based dyes like turmeric and paprika.
- Retailers like Target and Walmart pressured the company to act, while Texas Attorney General Ken Paxton and President Donald Trump's health secretary Robert F. Kennedy Jr. urged food companies to phase out petroleum-based dyes.
- General Mills reported 90% of its U.S. retail products are now free of artificial dyes, while competitor WK Kellogg said earlier this month it will remove artificial colors from all its U.S. cereals by year-end.
- While health advocates cite studies linking artificial dyes to hyperactivity in children, the U.S. Food and Drug Administration maintains approved dyes are safe, stating "most children have no adverse effects" from them.
- Products like Betty Crocker cake mixes and Fruit Roll-Ups will transition to natural dyes by the end of 2027; General Mills previously removed dyes from Trix in 2015 but reversed course two years later.
31 Articles
31 Articles
General Mills removes artificial colors from US cereals
General Mills said Wednesday that it has ended the use of artificial coloring in its United States cereal portfolio with intentions to remove the dyes from its full U.S. retail portfolio by the end of 2027. In a press release, the company stated that 90 percent of General Mills’s U.S. retail portfolio had made the…
Lucky Charms and Trix go au naturel as General Mills ditches artificial colors – WTOP News
General Mills said Wednesday it has removed artificial colors from all its U.S. cereals, including Lucky Charms and Trix. The Minneapolis company has shifted to fruit- and vegetable-based dyes as well as colors derived from spices like turmeric and paprika to give its cereals their customary bright colors. “This achievement reflects how we are evolving...
The Derrick
General Mills removes artificial colors from all its US cereals
General Mills has met its own deadline to remove artificial colors from all its cereals, including Trix and Lucky Charms, sold in the United States. The company said Wednesday it met its deadline to remove these colors by the end…
General Mills removes artificial dyes from all US cereals, including Trix
General Mills has announced that all of it's cereals in the U.S. are now made without artificial colors.This includes popular labels like Lucky Charms and Trix.IN CASE YOU MISSED IT | New research uncovers increase in unhealthy ingredients in kids' cerealsThe company's plan to remove these colors includes three milestones with an effort to remove all artificial colors from it's full retail portfolio in the U.S. by the end of next year.That portf…
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