New Study Finds Loyalty Programs Don't Necessarily Breed Customer Loyalty

Many travel companies have loyalty programs, few have actual loyalty: Australia’s largest study into loyalty revealed

Australian travel brands might be attracting record numbers of new loyalty members, but few are actually keeping them engaged.

Loyalty programs don't always bring loyal consumers

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New study finds loyalty programs don't necessarily breed customer loyalty

Bunnings is leading the pack when it comes to eliciting customer loyalty from its loyalty program, according to new research from Honeycomb Strategy, which shows shoppers are increasingly expecting more from a business in exchange for signing up to such programs.‘The Science of Loyalty: From Situationship to Relationship’ claims to be Australia’s largest study into […]

Retailers struggle to keep loyalty members engaged

Australian retailers might be attracting record numbers of new loyalty members, but few are actually keeping them engaged, finds a new study. The nation’s “largest ever” loyalty program study from research company, Honeycomb Strategy, shows that while Australians love a loyalty program, they expect retailers to deliver “serious value” to stay in their loyalty program line-up. ‘The science of loyalty – from situationship to relationship’ analysed…