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Lori Lane Launches new Builder Centric Brokerage, LLANE & Co, with 20 Years of Proven Results

Yesterday, LLANE & Co launched in Atlanta, described as a purpose-built boutique brokerage focused on builder strategy, marketing, and execution, as stated by the announcement.
Drawing on more than twenty years of experience, Lane previously served as President and Managing Broker of Berkshire Hathaway HomeServices Georgia Properties' New Homes Division, leading a prolific regional operation.
Powered by its proprietary The LANES model, LLANE & Co will specialize in new‑construction sales, strategic marketing, digital demand generation, social media, public relations, and residential resale for builders throughout Georgia.
Her track record includes guiding more than 400 communities and driving upward of $5 billion in sales volume, positioning her to influence Georgia new-construction results.
Lane said the move signals a purposeful leap forward and framed the venture as a founder‑driven model focused on strategic precision, operational discipline, and enduring value for builder partners.

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