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L'Oreal's show at Paris Fashion Week gathers celebrities

L'Oreal Paris showcased diverse celebrities and models in a vibrant open-air show promoting empowerment and sisterhood, streamed live to boost beauty product sales.

  • On Monday, Sept. 29, L'Oreal Paris drew crowds to a celebrity-packed spectacle outside Paris's Hotel de Ville, featuring models and Hollywood icons on an open-air catwalk.
  • Organised by L'Oreal Paris to mark Paris Fashion Week, the show celebrated beauty and sisterhood while promoting L'Oreal's skin serums, hair colouring and perfumes.
  • Andie MacDowell and Viola Davis led the looks with bright red lipstick, Jane Fonda wore a tight golden bodysuit, and Kendall Jenner closed the show in a long white gown.
  • Streamed live on Instagram and TikTok, the show expanded beauty product sales channels, while Simone Ashley's selfie trended and Pia Wurtzbach's runway video was shared on Tuesday, Sept. 30.
  • Fellow celebrities praised representation as Pia Wurtzbach returned to the Paris runway after her 2024 debut, with Eva Longoria saying, `I think it sets the tone for the week.
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The Express Tribune broke the news in Pakistan on Tuesday, September 30, 2025.
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