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Longtime manager becoming owner of three Turn It Up! music stores

By ERIN-LEIGH HOFFMAN For the Valley Advocate MONTAGUE — As Turn It Up! approaches its 30th anniversary, the music store is falling into the hands of a new, but not unfamiliar, owner. Founders Patrick Pezzati and Chandra Hancock are selling the business, which has locations in Montague, Northampton and Brattleboro, Vermont, to longtime manager Carson Arnold, whose familiarity with the shop dates back to when he was a patron at just 10 years old.…

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The Valley Advocate broke the news in Hatfield, United States on Friday, December 12, 2025.
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