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Long summer, Oasis and cost of living dominated 2025 sales trends – John Lewis

John Lewis reports 28% October swimwear sales rise, 42% surge in outdoor cooking gear, and a 40% boost in Oasis-inspired fashion amid heatwaves and cost-of-living pressures.

Summary by Evening Standard
Four heatwaves led to record sales of swimwear as the traditional summer months waned, up 18% in September and 28% in October, the retailers said.

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Evening Standard broke the news in London, United Kingdom on Friday, December 12, 2025.
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