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Loblaw backtracks on dropping country-of-origin produce labels after customer backlash
Loblaw reversed its decision to remove country-of-origin labels on produce after widespread customer protests across provinces without mandatory labelling rules.
The grocer initially defended dropping labels due to sourcing difficulties and regulatory challenges but continued labeling in Ontario and Quebec where provincial laws require it.
Customer complaints increased during Canada-U.S. trade tensions, with shoppers demanding clearer origin information to support Canadian products.
The Canadian Food Inspection Agency stated that federal rules do not require origin labels on store signage, prompting calls for new legislation to ensure clear country-of-origin information.