Liverpool in Record £300m Deal as Turkish Airlines Replaces Standard Chartered
The five-year agreement will put Turkish Airlines on Liverpool’s men’s, women’s and Academy shirts, replacing Standard Chartered in the club’s first major sponsor change in 17 years.
- On Tuesday, Liverpool Football Club announced that Turkish Airlines will become its new Main Club Partner from June 1, 2027, replacing London-based Standard Chartered on the front of men's, women's, and Academy match shirts.
- The five-year agreement marks the first change in front-of-shirt sponsorship for the Reds in 17 years, ending the primary partnership with Standard Chartered, which will transition to a Global Partner role.
- Valued at in excess of £300million, or £60m per season, the club claims this is the most lucrative front-of-shirt contract in the history of the Premier League.
- Turkish Airlines CEO Ahmet Olmustur said, "We are very pleased that Turkish Airlines will become the Club's Main Club Partner and that our name will take its place on one of the most iconic shirts in world sport."
- Seeking to expand its commercial reach, the club reported it remains the most engaged Premier League team on social media, garnering 1.5billion engagements last season—34% more than the next club.
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Liverpool in record £300m deal as Turkish Airlines replaces Standard Chartered
Liverpool will replace Standard Chartered as their front-of-shirt partner next season after agreeing a record £300m deal with Turkish Airlines. The flagbearer, already a sponsor of the Uefa Champions League, will pay £60m per season as part of a five-year deal beginning in 2027 in what is being reported as the biggest front-of-shirt deal in [...]
Turkish Airlines announced that it will become the shirt sponsor of Premier League team Liverpool starting June 1, 2027. Turkish Airlines will be Liverpool's shirt sponsor from the 2027-28 season onwards. As part of the collaboration, the Turkish Airlines logo will be featured on the shirts of Liverpool's men's, women's, and academy teams...
Turkish Airlines will be the main sponsor of Liverpool from June 2027. Standard Chartered moves to another partnership
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