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Piers Morgan Slams Lionel Messi for ‘Shameless Bragging’ with Arrogant Claim About GOAT Debate vs Cristiano Ronaldo in Retirement Video

The Michelob Ultra campaign lists Messi’s Argentina honors and stats, ending with a claim that the GOAT debate is settled.

  • On Thursday, September 3, 2026, Lionel Messi marked his international retirement by sharing a new Michelob Ultra advertisement presenting his Argentina career as a bar receipt.
  • The 39-year-old soccer legend appeared in six FIFA World Cups, concluding a career defined by Argentina's 2022 World Cup triumph and multiple Copa America titles ending a 28-year drought.
  • Messi's receipt lists 21 goals, 99 chances created, and 23 World Cup matches won, concluding with the line "GOAT debate-settled" to cap his storied international tenure.
  • Symbolizing the end of his tenure, the advertisement features a bartender asking "Closing out?" to reference Messi's journey that included overcoming Argentina's historic 28-year title drought.
  • Messi's long-standing partnership with Michelob Ultra extends beyond this campaign; he has collected more World Cup Man of the Match trophies sponsored by the brand than any other player.
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USA Today broke the news in New York, United States on Wednesday, September 2, 2026.
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