Lion Using OpenAI to Predict Drinking Habits

Lion using OpenAI to predict drinking habits

Australia’s second-biggest brewer, Lion, now knows when you’re next likely to buy a cold one before you do. It’s no Furphy. It’s thanks to a partnership with ChatGPT maker OpenAI. Lion – which produces brands from Tooheys and XXXX to Little Creatures and Furphy (a homage to Australia’s knack for telling “tall tales”) – has nearly doubled the accuracy of its demand forecasting for beer, wine and spirits by integrating specialised artificial intel…

Lion outlines new artificial intelligence partnership

Lion has announced a new collaboration with OpenAI to deploy artificial intelligence (AI) at scale across its business, marking what the producer has called the first FMCG partnership of its kind in Australia and New Zealand. The agreement will see AI embedded across Lion’s operations, spanning manufacturing, supply chain, retail, marketing and corporate functions, as the company looks to integrate the technology as a core capability rather than…

Lion to embed AI across its operations

Beverage maker partners with OpenAI.

LION & OpenAI deploy ChatGPT Enterprise across business

Lion rolls out ChatGPT Enterprise to 2,500 staff in Australia and New Zealand, using AI for forecasting, production and sales support.