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Lidl customers 'so sad' as supermarket confirms major change to loyalty rewards app

Starting Tuesday, May 5, Lidl will replace the 'Coupon Plus' feature with 'Lidl Plus Points' in its app, requiring existing customers to meet their April 2026 spending targets by Monday, May 4.
Previously, the Coupon Plus system rewarded customers with free items at £10, £50, and £100 monthly spend levels; the new scheme allows collecting points on every purchase exchanged in the Rewards Marketplace.
To celebrate the launch, Lidl is offering 100 welcome points from May 5 to July 31, and shoppers can earn double points on all fresh fruit purchases between May 5 and May 22.
Louise Weise, chief customer officer at Lidl, told The Sun the change aims to give customers "more freedom to decide the rewards that suit them" based on direct feedback.
Customer reactions on Reddit have been mixed, with some expressing disappointment about losing the "free big bag" of potatoes, while others called it the "Best supermarket loyalty scheme for the type and amount of shopping I do.

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