Max & Mila’s World: Lidl Revamps Pet-Care Range Under New Brand
The new brand adds three quality tiers and clearer packaging as Lidl seeks to make pet food and supplies easier to choose.
- Lidl is consolidating its dog and cat food range under the new brand Max & Mila's World, unifying its pet care portfolio for the first time across all stores.
- About half of Lidl's customers own pets, and in nearly nine out of ten cases, those pets are cats or dogs, prompting the brand to simplify selection and strengthen trust.
- The product line features three quality tiers—Basic, Advanced Care, and Gourmet—offering 100% natural recipes compliant with European Pet Food Industry Federation guidelines and no artificial colours or added sugar.
- Color-Coded packaging and consistent in-store design enable shoppers to instantly recognize quality tiers. "This makes it easier for our customers to navigate in-store," said Sebastian Hein, Head of Brand and Senior Vice President at Lidl Stiftung.
- Beyond food, the range includes accessories and toys, addressing the needs of European households caring for 111 million cats and 91 million dogs.
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Lidl: Bad Wimpfen (ots) - Lidl will bundle its product range for dogs and cats under the new Max & Mila's World brand and expand it through three clearly defined quality levels. With the launch, the food retailer will launch its ...
Max & Mila’s World: Lidl revamps pet-care range under new brand
Lidl is consolidating its dog and cat product range under the new brand Max & Mila’s World and expanding it with three clearly defined quality tiers. With this launch, the grocery retailer is bringing its existing pet care portfolio together into a single, unified brand world for the first time-creating greater clarity, transparency, and brand […]
Lidl launches new private label for dogs and cats - RetailDetail EU
“Max & Mila’s World”: that’s the name under which Lidl is rolling out a revamped line of dog and cat products in all its stores. With three premium lines, 100% natural recipes, and transparent labels, the discount retailer makes choosing the right product easier and more affordable.
The new private label Max & Mila’s World hides an easy-to-navigate world that is tailored to the specific needs of your pets. Three clearly defined quality levels, a clear assortment structure and an attractive, coherent packaging design ensure quick orientation – both in re...
A whole range of products will be bundled under a new brand at the discounter Lidl in Austria. These are products for dogs and cats. The new brand? "Max & Mila's World".
Animalele de companie capătă tot mai greutate în coșul de cumpărături al europenilor, iar Lidl își reorganizează oferta pentru această piață. Retailerul lansează Max & Mila's World, un nou brand-umbrelă pentru produsele destinate câinilor și pisicilor, disponibil începând de acum în toate cele peste 400 de magazine Lidl din România.
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