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Levi Strauss & Co. Launches The Levi’s® Wear Longer Project
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Levi Strauss & Co. Launches The Levi’s® Wear Longer Project
SAN FRANCISCO — January 14, 2026 — Levi Strauss & Co. (LS&Co.) announced the launch of the Levi’s® Wear Longer Project, a new community engagement initiative designed to help young people take fashion into their own hands. The program will equip them with the skills and confidence to repair, refresh, and reimagine their clothes—so they look better and last longer. Gen Z is driving the resurgence of thrifting, repurposing, and creative self-expre…
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