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'The Life of a Showgirl': Which Stores Are Staying Open Late to Sell Taylor Swift's New Album?

Taylor Swift's 12th album draws on her $2 billion Eras Tour and breaks Spotify pre-save records, signaling a vibrant new pop direction with a 'Portofino orange' theme.

  • On Friday, Taylor Swift releases her 12th studio album, The Life of a Showgirl, at 12:01 am Eastern with planned public release parties.
  • Drawing on the Eras Tour, which wrapped up last year after $2 billion in ticket sales, this year Taylor Swift bought back her back catalog and got engaged to Travis Kelce, NFL Super Bowl champion.
  • Production credits include Max Martin and Shellback, and Spotify pre-save record data highlights the 12-track Showgirl's popularity, according to sources.
  • Fans are treating the release as `that kind of long-term storytelling builds suspense, rewards loyalty, and makes every release feel like a collective treasure hunt,' said fan Michael Kutek, deepening their bond through active participation.
  • Fans embraced the Portofino orange theme, with some saying it suggested an upbeat sound, while Swift's social media post urged reviving tour outfits and said `Dancing is optional but very much encouraged`.
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Japan Today broke the news in Sakado, Japan on Wednesday, October 1, 2025.
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