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LEGO SMART Play's Star Wars Line are Toys, Not Collectables
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LEGO SMART Play's Star Wars Line are Toys, Not Collectables
LEGO is moving its products into a new era with the LEGO SMART Play system. The pitch of this line is to innovate what a LEGO building kit can do, with The LEGO Group comparing SMART Play to the invention of the LEGO minifigure. To demonstrate these kits, LEGO is traveling the country with the LEGO Star Wars SMART Play Experience. Through these experiences, families are able to choose between the Light Side and the Dark Side and get a tailored d…
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