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LEGO Is Committed to Anime and Video Games: the Strategy that Is Multiplying Its Sales Among New Generations
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LEGO The LEGO Group has found in fandom—especially that linked to video games, anime and global franchises—one of the most powerful engines to boost its growth. In 2025, the company reported revenues of DKK 83.5 billion, an increase of 12% per year, largely driven by its ability to connect with passionate communities through strategic collaborations. READ ALSO. LEGO confirms PlayStation-inspired set release and surprises the gamer public The Dan…
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