Lego is building out an in-house programmatic team

Lego is building out an in-house programmatic team

Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It’s among several advertisers currently deepening in-house media benches. The brickmaker advertised for five programmatic roles during January, including positions for a global programmatic media manager, programmatic media associates and media planning associates. The hires are a sign that the company is further deve…