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Lead | ROLFS Global Institute Powered by L'Oréal Launches Powerful Documentary Highlighting the Revolutionary Future of the Beauty Industry

Dec. 4, 2025, Lead | ROLFS Global Institute Powered by L'Oréal launched the documentary Does Beauty Matter in Scottsdale, Ariz., calling it a pivotal industry moment.
By merging multiple disciplines, Lead | ROLFS Global Institute Powered by L'Oréal presents what it calls the world’s first accredited higher-education degree for beauty professionals, responding to their long struggle for recognition.
Featuring testimonials, the film follows Lead graduates' stories, using authentic alumni voices and everyday people interviews with exclusive commentary from Francis Tesmer, Chief Executive Officer of ROLFS Global and founder of Lead | ROLFS Global Institute Powered by L'Oréal.
Viewers can watch the full film online via Lead’s site, distributed through PR Newswire, and the release underscores Lead’s mission to advance beauty professionals, Francis Tesmer said.
By reframing beauty as connection and leadership, the film invites public debate as Lead | ROLFS Global Institute Powered by L'Oréal redefines beauty education to equip graduates with leadership and economic opportunity.

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Lead | ROLFS Global Institute Powered by L'Oréal Launches Powerful Documentary Highlighting the Revolutionary Future of the Beauty Industry

SCOTTSDALE, Ariz., Dec. 4, 2025 /PRNewswire/ -- Lead | ROLFS Global Institute Powered by L'Oréal is proud to announce the launch of its powerful new documentary "Does Beauty Matter", that is reconceptualizing the way we view the beauty industry and…

11 days ago

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