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Last Day of Summer Sales - What Consumers Should Pay Attention to - iefimerida.gr

Summary by Iefimerida
The 2026 summer sales are coming to an end today, giving consumers their last chance to shop at lower prices. During the sales period, businesses are required to clearly inform consumers about the previous price of products. This way, they can see what the discount actually is. The price used as a reference point is the lowest price the product had in the previous 30 days. For products that have been on the market for a shorter period of time, t…

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The 2026 summer sales are coming to an end today, giving consumers their last chance to shop at lower prices. During the sales period, businesses are required to clearly inform consumers about the previous price of products. This way, they can see what the discount actually is. The price used as a reference point is the lowest price the product had in the previous 30 days. For products that have been on the market for a shorter period of time, t…

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The commercial "next day" after the end of the summer sales is passing with lower expectations and intense concern about the course of the market. Purchasing power remains… Summer sales end today

After the end of the discount period, interest is now turning to the model of offers. The summer discount period ends today, August 31, and the "next day" finds the market with lower expectations and with an active discussion about the role of continuous offers, in an environment of selective consumption and increased pressure on small and medium-sized businesses. According to trade estimates, the indications to date do not allow for much optimi…

The ESEE Institute presents the results from its nationwide Survey on the course of Summer Sales 2026. In …

Today is the last day of August and with the end of summer comes the end of the summer sales season, with merchants concerned about low turnover and putting the idea of offers on the table. According to trade estimates, the indications to date do not allow for much optimism for a spectacular turnaround in the climate in the last days of the sales, on the occasion of the return of consumers from the August holidays.

The "next day" brings offers back to the fore.

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Iefimerida broke the news on Monday, August 31, 2026.
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